運動蛋白產品成為全球運動營養的主流

Euromonitor是消費者市場策略調查的全球領導者，根據其對運動蛋白產品的市調，全球消費者趨向於遠離補充營養飲料和代餐，轉而更多地消費運動營養產品，特別是蛋白質粉和蛋白質能量棒。2023年運動蛋白/能量棒類別在在全球增長了9.5％，零售額將超過 76 億美元，佔整個運動營養市場的 27% 。

壯世代需求增加！

通常，運動營養針對的是運動員或經常運動的消費者，補充蛋白質是肌肉恢復的重要營養素。然而，對蛋白質的需求不僅限於從事定期運動的消費者：因為老化會讓肌肉中所儲存的蛋白質分解速度增加，利用蛋白質的效率降低，因此，建議壯世代攝入比年輕人更多的蛋白質。更高的蛋白質攝入量有助於減少肌肉流失並長期保持更強壯的肌肉，應對衰老所帶來的影響。

乳品，壯世代的理想之選！

面對增加的蛋白質需求，對於壯世代消費者來說，便利和易於食用相當重要，因為壯世代常需要於飲食受限的情況下增加蛋白質攝取。對於賜多利來說，這是推廣定期消費高蛋白乳品的絕佳機會！

賜多利從運動營養市場中汲取各種經驗，成功捕捉了健康老化的財富機會。賜多利系列乳品除了提供高蛋白與高鈣之外，尚有額外的健康益處，如幫助維持消化道機能，改變細菌叢生態；含有免疫球蛋白，能調節生理機能，維持身體保護力，成為壯世代增加蛋白質攝取的理想選擇。

#健康老化 #蛋白質 #乳品 #壯世代 #賜多利

Sports protein products have become the mainstream in global sports nutrition.

Euromonitor, a global leader in consumer market strategy research, indicates that consumers worldwide are shifting away from supplement nutrition drinks and meal replacements towards sports nutrition products, especially protein powders and protein energy bars. In 2023, the sports protein/energy bar category grew by 9.5% globally, with retail sales expected to exceed USD 7.6 billion, accounting for 27% of the entire sports nutrition market.

Increasing demand from Strong Generation!

Typically targeted towards athletes or regular exercisers, sports nutrition emphasizes the importance of protein supplementation for muscle recovery. However, the demand for protein extends beyond those engaged in regular exercise. As aging accelerates protein breakdown in muscles and reduces the efficiency of protein utilization, it's recommended that the mature generation consume more protein than younger individuals. Higher protein intake helps mitigate muscle loss and maintain stronger muscles over time, combating the effects of aging.

Dairy products, the ideal choice for the Strong Generation!

Facing increased protein demands, convenience and ease of consumption are crucial for the Strong Generation, as they often need to supplement their diet with protein. For Stolle, this presents an excellent opportunity to promote regular consumption of high-protein dairy products!

Stolle draws various experiences from the sports nutrition market, successfully capturing the wealth of healthy aging opportunities. Apart from offering high protein and high calcium, Stolle dairy products provide additional health benefits such as maintaining digestive health by altering the bacterial ecosystem and containing immunoglobulins that regulate physiological functions, sustaining the body's defense mechanisms, making them an ideal choice for the Strong Generation to increase protein intake.